The Ethical Issue of Response Bias in Survey Data Collection and Its Solution

Authors

  • Ronny Kountur Adventist International Institute of Advanced Studies

Keywords:

respondent consistency score, response bias, and unethical behavior

Abstract

This paper discusses response bias caused by unethical behavior of respondents in survey data collection, a fact that that is usually not well emphasized in the existing literature. The unethical behavior of respondents can be handled by computing the Respondent Consistency Score wherein responses with low consistency scores will be removed, provided that the questionnaire is well constructed

Author Biography

  • Ronny Kountur, Adventist International Institute of Advanced Studies

    PhD
    Associate Professor, Business Department
    Adventist International Institute of Advanced Studies

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Published

2011-10-03

Issue

Vol. 14 No. 2 (2011): Ethical Issues in Higher Education

Section

Features

How to Cite

The Ethical Issue of Response Bias in Survey Data Collection and Its Solution. (2011). International Forum Journal, 14(2), 55-60. https://journals.aiias.edu/info/article/view/161