Globalization and Self-Perception of Women of Asian and African Descent

Abstract

There is an increasing tendency for some races to adopt values that are foreign and may be detrimental to their self-esteem and indigenous or ethnic identities. This research examines the relationship between globalization and the way women of Asian and African descent perceive themselves both autonomously and status-wise in terms of physical beauty. Further, it explores aspects of globalization that relate to self-perceptions, such as stereotypes presented in the media and the Internet culture, and describes evolving processes that shape beauty practices and preferences of women of Asian and African descent. The study follows the critical theory paradigm and takes an approach that utilizes two focus group interviews, six one-to-one interviews, Internet observations, and artifact analysis.