What, Precisely, Is Corporate Strategy?

Authors

  • Mark de Rond

Abstract

Individuals can hold quite different opinions on the best way to go forward,
on the best way to increase the effectiveness of their organizations. Their opinions
are likely to be embedded in a rich social context, shaped in part by their education,
personality, personal ambitions, dislikes, loyalties, and prejudices. Hence,
disagreement is often inevitable, rendering strategy-making a process of
negotiation. By implication, strategy may not inevitably result in the most rational
and ‘best possible’ solution but, instead, is likely to constitute a workable
compromise.

Author Biography

  • Mark de Rond

    PhD, Assistant Professor in Strategy,
    ESSEC Business School, Paris (France);
    Research Fellow, The Sol C. Snider Entrepreneurial Center,
    The Wharton School, University of Pennsylvania

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Published

2001-10-01

How to Cite

What, Precisely, Is Corporate Strategy?. (2001). International Forum Journal, 4(2), 5-16. https://journals.aiias.edu/info/article/view/285

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