What, Precisely, Is Corporate Strategy?

Abstract

Individuals can hold quite different opinions on the best way to go forward,
on the best way to increase the effectiveness of their organizations. Their opinions
are likely to be embedded in a rich social context, shaped in part by their education,
personality, personal ambitions, dislikes, loyalties, and prejudices. Hence,
disagreement is often inevitable, rendering strategy-making a process of
negotiation. By implication, strategy may not inevitably result in the most rational
and ‘best possible’ solution but, instead, is likely to constitute a workable
compromise.